They miss a week, then a month, then they cancel. I set up the emails that invite past members back, welcome new members, ask regulars for reviews and referrals, check in when someone stops showing up, follow up on trials and old leads, and more. For independent gyms, CrossFit boxes, and martial arts schools across the DFW metroplex.
Someone who tries a class and never hears back doesn't sign up. A new member who doesn't build the habit in the first few months drifts off. A regular who skips two weeks doesn't make any noise. And once someone cancels, nobody invites them back.
You're coaching and the front desk is busy, so none of that is anyone's fault. It just needs a system that sends the right note at the right time, in your voice, without you having to remember to send it.
Change the example numbers to yours. Nothing gets sent anywhere; the math happens right on this page.
You tell me where members slip away. I ask what software you use and what you'd offer someone to come back.
I build a win-back sequence for your past members for free and run it in your gym's name.
At day 30 we go over the replies and rejoins together. Then you decide whether to keep going.
Growth includes everything in Retention, plus more.
Includes:
Adds:
Pricing is based on your member count, and you decide after your free pilot, once we both know what works for your gym. It's month-to-month, with 30 days' notice to cancel.
I'm new at this, and I'd rather prove it than promise it. So I'll build your first sequence for free and run it for 30 days.
Here's what someone who left Northside Strength, a made-up gym, a few months ago would get. Your version uses your name, your voice, and your offer. Every sequence I set up works the same way: a few short, personal messages spaced days apart.
Day 0 first email
From Coach Sam
Subject We miss you at Northside
Hi Jess,
It's been a little while since we've seen you at Northside Strength, and I wanted to check in. No pitch. I'm just curious what got in the way: schedule, cost, an injury, or something we could have done better?
Hit reply and tell me. I read every one.
Coach Sam, Northside Strength
Day 4
From Coach Sam
Subject Your first week back is on us
Hi Jess,
If you've been thinking about coming back, I want to make it easy. Your first week back is free, with no sign-up fee.
Just reply "I'm in" and we'll get you on the schedule.
Coach Sam
Day 10
From Coach Sam
Subject Should I close your file?
Hi Jess,
I don't want to keep filling your inbox. If now isn't the right time, no worries at all.
If you'd like that free week, reply by Friday and it's yours. Either way, we're rooting for you.
Coach Sam
They're plain on purpose. An email that looks like your coach typed it tends to get more replies than a designed newsletter. Every email includes your gym's address and an unsubscribe link.
I live in the Rockwall and Fate area, and Strong Roster is a new business. You'd be one of my first gyms, and I'll tell you straight what's working and what isn't.
I started lifting three months ago, so I know what it's like to be the new person who could quietly stop showing up, and what kept me coming back.
I'm local, and everything happens by phone and email, so it fits around your classes.
No. Everything runs on my email platform, connected to the software you already use, usually through Zapier. You keep using your software exactly as you do now.
A list of past members, a connection to your gym software that you set up yourself, access to add a few email settings to your website's domain, the offer you'd give someone to come back, and about an hour to approve the messages. After that, it runs on its own.
Yours. Members see your gym's name, your address, and a coach they know. They never hear from Strong Roster.
Each sequence is a few short messages spaced days apart, sent only to the members it's meant for. Every email has an unsubscribe link. Anyone who replies or rejoins stops getting that sequence automatically.
Not right now. Everything is email for now. If I add texting later, it will only go to members who've agreed to get texts from your gym.
Nothing. If it works, I'll ask for a short testimonial and permission to share the results.
You and I go over the results on a call. If you want to keep going, it's month-to-month with 30 days' notice. If not, the pilot simply stops, and no hard feelings.
The emails stop when your service ends. You keep your full member list and a copy of every message I wrote.
Honestly, not much yet. You'd be one of my first clients, which is why the pilot is free and why I only set up two gyms at a time.
No. I only work with independent gyms, CrossFit boxes, and martial arts schools.
Tell me a little about your gym, and I'll reply to set up a time that works around your classes.
Book a 10-minute chatOr email me directly at sean@strongrostermarketing.com.
I'm taking on gyms across the DFW metroplex.